Benefit First: Transform your business from a money-eater into a money-maker

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Profit First: Transform Your Business from a... 

Author of cult classics The pumpkin plan and The toilet paper entrepreneur Provides a simple, intuitive cash management solution that helps small businesses break out of the Doom spiral and deliver immediate profitability.

Conventional accounting uses the logical (albeit erroneous) formula: revenue – expense = profit. The problem is that companies are run by people and people are not always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to reverse the formula: revenue – profit = expense. Just as the most effective weight-loss strategy is to limit servings by using smaller plates, Michalowicz demonstrates that entrepreneurs transform their business from cash-eating monsters into profitable ones by first taking profits and only dividing the remaining expenses. With the Profit First system from Michalowicz, readers will learn:

· Following 4 simple principles can simplify accounting and facilitate the management of a profitable business by considering bank account balances.
· A small, profitable company can be worth much more than a big company that survives in the profit zone.
· Companies that are profitable early and sustainably have better opportunities for long-term growth.

With dozens of case studies, hands-on, step-by-step advice, and a strong sense of humor, Michalowicz has the groundbreaking roadmap that every entrepreneur can earn the money he always dreamed of. PORTFOLIO

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Profit First: Transform Your Business from a...
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Profit First: Transform Your Business from a...
  • Hardcover Book
  • Michalowicz, Mike (Author)
  • English (Publication Language)
  • 224 Pages - 02/21/2017 (Publication Date) - Portfolio...

Last update on 2020-07-07 / Affiliate links / Images from Amazon Product Advertising API

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